Brick or Render? The Same Building, Two Ways

One of the most useful things a CGI can do is let you see a decision before it's made. With this building, the question was simple: what happens if you take the brick away and finish the walls in white render instead? Same bones, different skin Nothing structural has changed. It's still the same building, with the slate mansard roof and dormers on top, sash windows with thin glazing bars, pale stone bands running across the front and a white portico with fluted columns over t

Oct 192 min read

Making a New Building Look Like It Belongs

How do you make a brand new building look like it's been on the street for a hundred years? It's a question that comes up a lot, and it was the one I kept asking myself with this scheme. Starting with the neighbours The first thing to do is look at what's already there. In the main view, the new building sits among older brick buildings with slate roofs and a chimney or two poking above the walls. That sets the tone. Anything that ignored it, with bright colours or a very dif

Oct 172 min read

Designing a First Impression: The Clubhouse Entrance

A golf club's entrance has a lot to do. It has to feel welcoming to a first-time visitor and familiar to a member who's walked through it a thousand times, and it has to look right whatever the weather. When we put together this view of the Royal St. David's Golf Club clubhouse, that was the brief I kept coming back to. Starting with the welcome The first thing you read is the sign on the render wall: Croeso, Welcome to Royal St. David's Golf Club. It sits low and wide, with

Oct 162 min read

The Details Nobody Asks For (Until They're Missing)

Nobody has ever put "reflection in the window" on a brief. Nobody asks for a young tree by the fence, a slightly uneven hedge or a few leaves blown across the drive either. But I put them in every time, because without them a CGI starts to feel like a model on a shelf rather than a street you could actually walk down. This house is a good example. Brick, render and where they meet The front mixes red brick with white render, and the places where the two meet matter more than

Oct 142 min read

The Small Details That Make an Unbuilt House Feel Real

This house doesn't exist yet. There's no brickwork, no timber gate, no hydrangeas by the drive. But look at the images for long enough and you can almost hear someone pulling up outside. That's the strange job of a CGI. When someone is thinking about buying off plan, they can't walk round the site, touch the render or see how the light falls at four in the afternoon. What they have is a picture, and that picture has to do a lot of work. Starting at the front door The arched p

Oct 122 min read

How Much Does a Property CGI Cost? (2026 Guide)

If you're a property developer or architect planning a marketing campaign, an off-plan sales launch, or a planning application, one of the first questions you'll have is simple: how much does a CGI actually cost? The honest answer is that it depends - but understanding what it depends on will help you budget accurately and avoid surprises. In this guide, we break down the main factors that affect property CGI pricing, what's typically included, and how to get an accurate quot

Jun 173 min read

Boost off plan property sales with our CGIs North East

Boost off plan property sales with our CGIs North East. In the fast-paced real estate market, off-plan property sales face unique challenges. With potential buyers unable to see the finished product, finding engaging ways to capture their interest is crucial. One highly effective method is the use of Computer-Generated Imagery (CGIs). These visuals can bring properties to life, offering a glimpse into future homes and enhancing their appeal. In this article, we will discuss h

Apr 7, 20254 min read

Architectural Visualisation off plan sales in Newcastle

Architectural Visualisation off plan sales in Newcastle . Architectural visualisation has become an essential asset in the real estate...

Apr 4, 20254 min read

Northumberland Property Development CGIs sell property off plan

Northumberland Property Development CGIs sell property off plan. In today's fast-paced property market, strong visuals are more important than ever. Computer-Generated Imagery (CGIs) have emerged as a powerful marketing tool, helping developers showcase properties before they are built. This blog will explore how Northumberland property development CGIs are changing the marketing landscape, benefiting both developers and buyers tremendously. Northumberland Property Developmen

Apr 3, 20254 min read